Interested in finding new places to research your target market and thus improve your marketing efforts? If that’s the case, you need to consider Reddit, the social sharing platform that’s grown to massive proportions since 2005 and continues to grow in 2021.
Reddit is often considered an untapped platform for market research, and only the smartest entrepreneurs use it today. You should be one of them, which is why we wanted to help you by giving you a list of some of the most important Reddit statistics available.
But that’s not all this article is about. While this piece should interest every marketer, it can also be of interest to Reddit users and other people curious about the latest Reddit stats.
Top Ten Statistics on Reddit:
- The total worldwide number of monthly active Reddit users is 430 million.
- 17% of Americans with internet access use Reddit.
- Reddit.com is the top 20th site in the world.
- Reddit is on its way to doubling its ad revenue between 2019 and 2021.
- Almost half of all Reddit users come from the US.
- Mobile devices are responsible for 70% of all video viewing on Reddit.
- Bill Gates had the most popular AMA on Reddit in 2018. And in 2019? Again Bill Gates.
- Reddit.com continually gets more than 1.2 billion visits every month.
- Reddit is the main hub for technology enthusiasts.
- The top two communities in 2018 were related to Avengers: Infinity War, while the top two communities in 2019 were about Game of Thrones.
General Reddit User Stats to Get You Started
After the most important stats, here comes the general information you may not know even if you’re an avid user. They reveal a bit more about Reddit’s users, popularity, and economic success.
1. The total worldwide number of monthly active Reddit users is 430 million.
This data is from April 2020, which places Reddit among the top social platforms in the world. Twitter, Snapchat, and Pinterest all have fewer monthly active users than Reddit.
2. 17% of Americans with internet access used Reddit in 2019.
Reddit user demographics for the US also show that this percentage has grown significantly in the past few years. 17% of Americans used Reddit in 2019, 13% in 2018, and 12% in 2017.
3. Reddit.com is the top 20th site in the world.
In the US, Reddit is the 6th most-visited site. What’s also interesting about these Reddit statistics is that as much as 28% of the site’s traffic comes from searches.
4. Reddit is on its way to doubling its 2019 ad revenue by 2021.
Reddit was slotted to reach the $119 million mark in ad revenue in 2019, and that number is set to be $181 million in 2020 and $261.7 million in 2021. These results are attributed to the major change in Reddit’s ad model in 2019.
Statistics on Reddit Demographics
Who are Reddit users? This information may not be as useful as, for example, information on people you can meet on Tinder, but it may be helpful. After all, you should know who your discussion opponent is.
5. 70% of all Reddit users speak English.
(Search Engine Journal)
Judging by the demographics of Reddit, 70% of them speak English. However, not all of these English-speakers come from the US, as you’ll see in the next stat.
6. Almost half of all Reddit users come from the US.
Demographics of Reddit users change constantly, but according to stats from May 2020, almost 50% of Redditors were US citizens.
The next largest population on Reddit are the Brits, with 8% of Reddit users coming from the UK. Next is Canada with 7.6%, then Australia with less than 4%. All other countries account for 3% or less of the total number of Reddit users.
7. 15% of men in the US use Reddit and 8% of women.
This data on Reddit gender demographics comes from February 2019, and it shows that almost twice as many men in America use Reddit compared to women.
8. 42% of Reddit users have a college degree.
Unlike most other networks (not counting LinkedIn), Reddit users largely have a higher education. If they don’t hold a degree, then they’ve at least attended a university, as suggested by the same statistics on Reddit users stating that another 40% have some college. The remaining 18% have high school degrees or less.
9. 26% of Reddit users are Gen Z.
Gen Z Reddit users provide more than 8 billion monthly views to the platform. Such popularity among Gen Z users shows that Reddit is likely to continue its growth for a long time.
Reddit Traffic Stats to Blow Your Mind
Reddit has been around since 2005, but it keeps getting bigger. We are used to platforms appear and become forgotten, but this one is still relevant in 2021. These Reddit traffic stats will show you exactly how.
10. 8% of Americans with internet access get their news from Reddit.
Judging by these subreddit activity stats and other statistics on social platforms, Americans rely heavily on getting their news from social media. 52% of them get it from Facebook and 28% from YouTube. What’s also interesting from these subreddit stats is that only 8% get their news from LinkedIn, even though this platform is significantly larger than Reddit.
11. Mobile devices are responsible for 70% of all video views on Reddit.
The data is for August 2018, but we doubt it’s much different during other months. What’s more, it’s clear how much more popular Reddit is on phones, when you consider other subreddit traffic stats. For example, Reddit users who watch videos on their phones spend a lot more time on Reddit than others, as much as twice more.
12. Reddit has a 38% video growth rate.
Subreddit growth stats like these show how popular video is today, and how it’s becoming increasingly prevalent on the web. These growth numbers are for the period between 2017 and 2018, but they clearly demonstrate an upward trend in the popularity of video.
13. By 2019, the monthly view count represented a 53% year-over-year growth.
Reddit usually has a high year-over-year growth when it comes to user activity, but 2019’s subreddit stats clearly show that this trend is unlikely to stop any time soon.
Additionally, it’s worth mentioning that monthly comments on Reddit also jumped year-over-year by 37% in 2019.
14. Bill Gates had the most popular AMA on Reddit in 2018. And in 2019? Again Bill Gates.
Bill Gates’ sixth AMA on Reddit took place in early 2018, and it received 105,000 upvotes, the most of any AMA for the year, according to the Reddit numbers. Then in 2019, he hosted his seventh AMA, which was once again the most upvoted one for the year with 110,000 upvotes.
15. Reddit.com continually gets more than 1.2 billion visits every month.
In the period from May 2019 to February 2020, the combined mobile and desktop visits to this site were always above 1.2 billion.
16. Reddit is the main hub for technology enthusiasts.
Thus conclusion comes from Reddit user statistics on technology communities on Reddit. The social platform receives 27 million unique monthly visitors on technology subreddits like r/technology, r/gadgets, and r/futurology. If we were to include video game subreddits like r/gaming, the numbers would be even higher.
More importantly, 40% of all technology enthusiasts are active on Reddit, which is more than any other social platform on the web.
Reddit Content Stats You Should Know About
If you’re not already using it, the entire Reddit concept may seem a bit confusing. We’ve been there too. This is why we present you with some stats to show what kind of content waits for you once you log in.
17. The most popular posts on Reddit have less than 120 characters.
The very best posts, according to the same Reddit post stats, are between 60 and 80 characters. It seems that the shorter your post is, the more upvotes it will get. However, the least performing titles have less than 20 or more than 120 characters.
What’s more, if these titles are in the form of a question, they’re likely to have more comments as well.
18. Links constitute more than 50% of the content from the top subreddits.
Reddit traffic statistics like these show how much people use Reddit to find useful content. It’s thus perfect for marketers, as long as they can provide links that offer value, because regular promotional links will rarely get upvotes, and upvotes are the ones that determine how prominent a post on Reddit will be.
19. The top two communities in 2018 were related to Avengers: Infinity War, while the top two communities in 2019 were about Game of Thrones.
These Reddit statistics go to show how pop culture is one of the most common things you can find on Reddit.
How many subreddits are there?
According to the data found on Reddit Metrics, there were around 2.16 million subreddits. Naturally, not all of them are active, but 2,000 or so new ones pop up each day. In late 2019, the number of new subreddits being created each day jumped significantly, so there’s no telling how many more will be created by the time you read this.
What percentage of people use Reddit?
According to data from 2019, 17% of Americans use Reddit. If we look at the age of American Reddit users, 22% are 18 to 29 years old, 14% are 30 to 49, 6% are 50 to 64, and only 1% are above 65.
How many Reddit users are there in 2019?
By the end of 2019, Reddit had 430 million active monthly users, which was a 30% year-over-year growth. According to Reddit, the site crossed the 430 million mark in October 2019.
How do I check my subreddit stats?
What is the most active subreddit?
The most popular subreddit is the r/announcements that’s run by Reddit itself. It has more than 59 million subscribers.
The next one is r/funny with almost 31 million subscribers, and it’s technically the most popular subreddit as it’s not used by Reddit to post announcements.
The third is r/AskReddit with more than 28 million users, which was the most popular subreddit in 2019 until r/funny surpassed it.
What is the top subreddit?
If you’re looking for the top of the best subreddits, you can’t look at the number of subscribers. Other factors play a bigger role here, like their popularity, how known and influential they are, and more.
In that respect, the top subreddit has got to be r/IAmA, where anyone can do informal Q&A sessions known as AMAs or “ask me anything” sessions. Any Reddit user can essentially ask whichever question they have.
This subreddit is well known because it has attracted all types of people, from firefighters and scientists to whistleblowers and celebrities. It is for anyone. In recent times, it has become even more famous as dozens of celebrities hosted AMAs with fans.
The Bottom Line
We’ve found a lot of interesting Reddit statistics in our research, but the ones that have found their place in this collection are the ones you’ll find the most useful.
If not that, then you’ll certainly find them interesting—or they might drive you to start using the platform. It’s a social platform that’s definitely worth using, no matter your interests, precisely because it’s made for everyone.