The world of marketing is massive and incredibly fluid, which is why everyone who’s in any way connected to it should stay in the loop. That’s especially true when the latest marketing statistics are involved.
However, the problem has nothing to do with whether most people understand the significance of marketing statistics because they do. The problem is that they can easily get lost in the sea of countless articles on these stats.
That’s precisely why we wanted to make it easy for you and give you a definitive collection of the most important marketing statistics for 2022.
But before we begin, let’s take a quick glance at the top ten stats you’ll be able to find in this piece, so you’ll know what to expect.
Top Ten Internet Marketing Statistics
- Google holds 83% of the total search engine market share in the world.
- According to the online marketing statistics, 81% of US adults are online every day.
- 49% of people depend on the recommendations their favorite influencers provide.
- 86% of B2C marketers use content marketing.
- Various marketing stats suggest that 40% of millennials only trust YouTube to get content related to the causes they care about.
- 74% of consumers state that word of mouth is crucial to their purchasing decisions.
- Digital marketing stats suggest that 69.6% of companies invest in content marketing.
- 88% of people have the same amount of faith in recommendations from people they know and the reviews they read online.
- 61% of brands plan to invest more in social media story ads.
- Mobile ad spend has risen from $55 billion to $200 billion over the last five years.
General Digital Marketing Industry Statistics
Let’s go through the basics first. You may think you already know it all, but bear with us for a couple of minutes — you may be pleasantly surprised.
1. According to the online marketing statistics, 81% of US adults are online every day.
(Pew Research)
This fact should be enough for anyone to see how vital digital marketing is nowadays. What’s also interesting about these digital marketing statistics is that as many as 28% of Americans are online all the time, while only 9% go online about once a day.
2. Google holds 83% of the total search engine market share in the world.
(NetMarketShare)
We all know that Google is the most popular search engine globally. Still, these numbers genuinely put things into perspective, showing the importance of marketing statistics related to this SE.
Especially once you consider that the next most prominent search engine is Baidu, with less than 8% of the total market share.
3. Digital marketing stats reveal that as much as 45% of organizations don’t have a defined digital marketing strategy.
(Smart Insights)
The latest marketing statistics tell us that almost half of all companies don’t have a clearly-defined strategy, which might be partially responsible for relatively high failure rates reported by the latest entrepreneurship statistics.
4. 39% of marketers believe their organization’s marketing strategy is ineffective, based on the marketing research statistics.
(Smart Insights)
This might seem like it’s not a lot, but when every 4 out of 10 marketers believe their marketing strategy is ineffective, something’s not right. An overwhelming number of organizations are not using sound marketing strategies.
5. 74% of consumers state that word of mouth is crucial to their purchasing decisions.
(Sprout Social)
Word of mouth marketing statistics like these shows us how important reputation is in the world of business. All of the pertinent branding statistics clearly show that your brand will be only as good as others think it is, so it’s vital to keep improving its image.
6. 88% of people have the same amount of faith in recommendations from people they know and the reviews they read online.
(Sprout Social)
This is an interesting stat that shows how useful online reviews are and how important they are to any organization’s marketing.
Content Marketing Statistics for 2022 to Keep in Mind
Content marketing has been gradually growing for years now, and it has become one of the most important branches within the industry. Businesses and marketers around the world invest significant sums of money to stay relevant, and this is why you should too!
7. Digital marketing stats suggest that 69.6% of companies invest in content marketing.
(HubSpot)
HubSpot did a survey in which they asked whether companies are actively investing in content marketing. As you can see, the overwhelming majority of correspondents answered yes, showing how important it is.
These content marketing statistics for 2021 also show that only 18.9% don’t invest at all, while 11.5% are not sure whether they are doing enough.
8. 91% of B2B marketers use content marketing, based on the content marketing stats.
(Content Marketing Institute)
Out of the remaining 9% who don’t use content marketing, half say they plan to start very soon.
9. 86% of B2C marketers use content marketing.
(Content Marketing Institute)
Combine this with the previous content marketing statistics, and it quickly becomes apparent that almost every business today uses content marketing.
10. Only 37% of B2B marketers have a documented content marketing strategy.
(MarketingProfs)
Content marketing is not something you can do adequately without a proper plan, yet only 37% of marketers say they have it.
However, the good thing about these content marketing stats is that 19% plan to develop one, while 38% have a strategy that’s not documented. Only 6% have no plans to get one in the future.
Social Media Marketing Statistics
These are as important as they can be in 2021. We’re all spending more time than ever on social media, and influencers just can’t seem to open all those promo packages to post all those discount codes to their followers.
If you ever wondered who swipes up on those stories, here are some answers about how it all works.
11. Latest social media marketing statistics suggest that 3.6 billion people are using social media worldwide.
(Statista)
The numbers are for 2020, which is almost half of all the people currently alive! What’s more, this number is set to reach 4.4 billion by 2025. It’s clear that social media is here to stay, and it’s thus even clearer that marketers must make it a big part of their marketing strategy.
12. 90% of the whole millennial population in the US uses social media.
(eMarketer)
Don’t let these latest social media marketing statistics confuse you because they also state that as many as 77% of Gen X members are social media users and almost half of baby boomers!
13. Online marketing statistics show that 73% of companies believe that their social media marketing is very effective or somewhat effective.
(Buffer)
The faith in social media marketing has been somewhat down as of late, but these stats clearly show that many companies still feel very useful. What’s more, less than 8% believe it’s somewhat or very ineffective, which is an almost negligible percentage.
14. 61% of brands plan to invest more in social media story ads.
(Buffer)
If the previous social media marketing statistics weren’t reassuring enough, then these have got to be, as they clearly show that brands plan to continue investing more and more in social media marketing.
15. 49% of people depend on the recommendations their favorite influencers provide, according to the influencer marketing statistics.
(Four Communications)
Apparently, influencers are critical in most social media marketing campaigns today.
Video Marketing Statistics to Watch Out For
If you use the Internet, you use YouTube. In a world where life has to be lived fast, videos are a perfect way to convey a message to those who have no time or nerves to read. This is why you need to read through these video marketing stats carefully.
16. Video will account for 82% of internet traffic in 2022.
(Fierce Video)
The percentage was already at 75% in 2018, showing just how great video content is today.
17. YouTube marketing stats suggest that almost half of the marketers invest in YouTube marketing.
(Search Engine Watch)
The exact percentage is 48%, which is more than enough to show the importance of video marketing. The same marketing statistics show us that YouTube is the third most popular advertising platform, surpassed only by Facebook and Instagram.
18. Advertisers on TV could reach 56% more adults by putting ads on YouTube as well.
(Think with Google)
When we look at these digital marketing vs. traditional marketing statistics, it’s clear that digital marketing is crucial today, especially video marketing. While we’re on the subject of new advertising channels, the latest podcast statistics show that this medium has practically as much potential as YouTube does.
19. Various marketing stats suggest that 40% of millennials only trust YouTube to get content related to the causes they care about.
(Think with Google)
What’s more, 60% of teens say a YouTube video creator has changed their life or influenced how they see the world. The two stats clearly show how effective video is and how video marketing matters greatly.
20. The average conversion rates for websites with video are almost twice as high as those recorded for websites without it.
(17Production)
To be more precise with these digital marketing industry statistics, using video will get you an average 4.8% conversion rate, while without video, your conversion rate would only be 2.9%.
Mobile Marketing Statistics
If we’re honest with ourselves, we’ll admit that phones became an extension of our hands and brain for most of us. They remember dates and lists, remind us of things we would otherwise forget and keep us informed.
So, invest in mobile marketing, but read through these stats first.
21. The average loading time of a mobile landing page is around 15 seconds, significantly slower than what people expect today.
(Think with Google)
According to Google’s thorough tests, the average load times for mobile pages are excruciatingly slow. People expect pages to load in only a few seconds, and Google’s marketing facts show that more than 70% of sites take more than 5 seconds to load.
The faster your site loads, the lower bounce rates you’ll have and the more conversions you will get. So, make sure your site is as quick as it can be. The loading speed of up to 3 seconds is the goal you should strive for.
22. Mobile ad spend has risen from $55 billion to $200 billion over the last five years, according to recent digital marketing statistics.
(Statista)
Mobile ad spend has virtually quadrupled in only five years. This is just astonishing and shows how crucial mobile marketing is today.
What’s also interesting is that the ad spend projected to reach $247 billion in 2022.
23. More than half of all digital ad spend goes to smartphone advertising.
(iabUK)
If the previous stat wasn’t telling enough, then these marketing statistics from the UK are. What’s more, the UK’s total ad spend is a 15% year-on-year increase, and it will likely continue to rise.
FAQs
What is digital marketing?
(HubSpot)
Digital marketing is essentially a term used to describe all types of marketing efforts aimed at users of electronic devices or the internet. It encompasses a wide variety of digital channels used by marketers today, including search engines (mostly Google), social media, email, video, audio, and more.
In today’s world, digital marketing matters more than traditional marketing, so every marketer must understand how they can take advantage of it.
What is content marketing?
(Content Marketing Institute)
Content marketing is a form of digital marketing that focuses on creating and using content to attract readers and customers. The content can come in many shapes and forms. Still, the underlying connecting factor is the same—it needs to be valuable and relevant to the reader while promoting a specific service or product.
Think of it this way; content marketing is not about pitching and striving to sell services and goods; it’s about providing useful information about a product or service in a way that will solve the audience’s problems.
What is affiliate marketing?
(BigCommerce)
Affiliate marketing is a term used to describe any form of marketing that helps the marketer earn a commission by promoting other people’s or companies’ services or products.
In essence, an affiliate marketer creates content and uses other marketing types to entice people to buy certain products or services. When a person makes a purchase, the affiliate gains a percentage from the sale. So it’s effectively a symbiotic relationship between the product creator or seller and the affiliate who markets the product.
What is inbound marketing?
(HubSpot)
Inbound marketing is a methodology in business used to attract new customers through valuable content and experiences specifically for the customer. In essence, it’s the type of content that’s made specifically for you and your tastes.
It’s better than outbound marketing that interrupts people while they’re doing something else online. Inbound marketing is the exact opposite of that as it’s made for you and meant to solve the problems people like you have.
In essence, inbound marketing creates meaningful and lasting relationships with customers, not only to sell them a product.
Why is marketing important?
(Business 2 Community)
The main benefit of marketing is that it allows every business to create and maintain long-lasting relationships with its audience. It’s something that has to be done at all times, as it’s the only way to keep selling products or services. Without marketing, no business can hope to succeed in today’s world, as marketing informs the potential consumers that your business even exists.
Marketing helps businesses build reputations, nurture relationships with customers, inform the audience, boost sales, and keep relevance in a market saturated with competitors.
Conclusion
Marketing is crucial today, and so are marketing statistics, as they are there to give you insights about it. We hope that the stats and answers in this piece will help you think differently about marketing and employ more tactics and strategies to succeed in business. If that’s not what you’re here for, then you’ll undoubtedly learn something new and exciting!
Sources:
- 17Production
- BigCommerce
- Buffer
- Business 2 Community
- Campaign Monitor
- Content Marketing Institute
- Content Marketing Institute
- Content Marketing Institute
- Content Marketing Institute
- eMarketer
- Fierce Video
- Four Communications
- Get Response
- HubSpot
- HubSpot
- HubSpot
- iabUK
- Marketing Land
- MarketingProfs
- NetMarketShare
- Pew Research
- Search Engine Watch
- Smart Insights
- Smart Insights
- Sprout Social
- Statista
- Statista
- Statista
- Think with Google
- Think with Google
- Tinuiti
- Yes Marketing
