Starting your own business is a serious endeavor that takes a lot of time, effort, and planning. If you intend to be around for a long time, you’ll need to come up with a memorable brand people will love. These branding statistics and facts will give you an idea in which direction to move. Thankfully, you’re not the first one to go down this path.
As a modern entrepreneur, you have the advantage of learning from the good and bad practices of those who have already started their business. This greatly increases your chances of success and makes it much more likely for your business to go down in history.
Top Branding Statistics:
- 89% of marketers list brand awareness as their number one goal for content marketing.
- Only 13% of customers said frequent interactions with a brand built their relationship.
- 94% of consumers said they are more likely to be loyal to a brand if it is completely transparent.
- 31% of consumers said they value trustworthiness in a brand the most.
- In 2018, House of Highlights was in the lead with video engagement on social media, with 1,077.74 million actions.
- With the value of 220,791 million dollars, Amazon takes the cake for the most valuable brand in 2020.
General branding statistics
1. 89% of marketers list brand awareness as their number one goal for content marketing.
(Content Marketing Institute)
85% of content marketers listed sales as the most important goal, while 80% listed lead generation. The engagement was the most important for 77% of asked marketers, and customer loyalty wasn’t too far behind, with 75%. Cross-selling was the most important for only 47% of marketers.
2. Only 13% of customers said frequent interactions with a brand built their relationship.
(Harvard Business Review)
It’s another myth that the more you interact with customers, the more business you’ll have. According to brand stats, the key lies in shared values. 64% of customers in Harvard Business’s study indicated this as the precise reason they formed a relationship with a brand.
3. 77% of customers don’t want a relationship with brands.
(Harvard Business Review)
Even though many companies believe customers want close relationships with the brands they buy from, only 23% indicated that was actually true. This is mostly because the definition of the word relationship is different for companies and for customers. Those who said they didn’t want a relationship with a brand elaborated by saying that relationships are something you form with friends and family, not companies.
4. Brand stats: 94% of consumers said they are more likely to be loyal to a brand if it is completely transparent.
On top of that, 73% of consumers said they would even pay more for a product if the company was completely transparent.
5. Men are generally more loyal to brands than women, regardless of the category of products.
When it comes to the category of apparel, 30% of men are loyal to the brands, while only 16% of women can say the same. Then, 40% of women are loyal to automobile brands, while this number for men equals 48%. Brand loyalty statistics say men lead in loyalty for financial services and investments too, with 43%, while women are only at 34%.
When it comes to home electronics, 34% of men and 27% of women are loyal to their brands. 32% of men and 21% of women are loyal to hotel and resort brands, while 25% and 18% are loyal to household appliance brands. Smartphone tablet brands have 47% of male and 43% of female customer loyalty.
6. 31% of consumers said they value trustworthiness in a brand the most.
Moreover, 29% of consumers stated that creativity was the most important brand attribute, while the intelligence of the brand was most important for 23% of consumers. According to brand authenticity statistics, authenticity and confidence are the most important to almost the same percentage of users, with 22% and 21%, respectively.
Social Media & Brands
7. 77% of users use Instagram to view photos.
If your products are visually appealing, it’s best to advertise them on Instagram. On top of the already mentioned number, 51% of users use Instagram to watch videos. Facebook isn’t too far behind, with 65% of users viewing photos and 46% watching videos.
Social media brand awareness statistics indicate that these two networks are also in the lead when it comes to finding and shopping for products, with 11% of users using Instagram for this purpose and 15% using Facebook. Additionally, 9% use Instagram for promoting their personal business, and 7% turn to Facebook for this purpose.
8. In 2018, House of Highlights was in the lead with video engagement on social media, with 1,077.74 million actions.
The NBA was in second place with 878.68 million actions, and the Bleacher Report was a distant third with 682.29 million actions. Barstool Sports was right behind with 584.63, followed by 5-Minute Crafts with 494.07 million actions, customer engagement statistics say. ESPN and WWE were lowest on the list, which is somewhat surprising considering the obvious sports content preference shown by these stats. They had 317.32 and 167.7 million actions, respectively.
9. 20.3% of users have never made a purchase based on online or social media ads in January 2019.
Still, online and social media advertising seems to be effective, as 37.9% users said they made a purchase 1 to 25% of the time they saw an ad. 23.7% said they did so 26 to 50% of the time, while 13.6% said so for 51 to 75% of the time.
10. Branding facts: The news held 51% of the categorical share on Facebook in 2018.
In other words, they experienced the most user engagement within that year. The news was in the far lead, with entertainment coming in second with only a 19% categorical share on Facebook. Politics followed third with 9%, and sports were right behind with 8%.
11. Facebook has the most fans on its own network according to 2020 data — 214.62 million.
Samsung is the second favorite brand with 160.05 million fans. Coca-Cola is right behind with 107.11 million, and YouTube follows with 84.35 million. McDonald’s wins the rivalry with KFC on Facebook, with 79.86 million fans over KFC’s 55 million.
Brand Statistics From the United States
12. With the value of 220,791 million dollars, Amazon takes the cake for the most valuable brand in 2020.
Google is in second place with an estimated value of 159,722 million dollars, while Apple is not too far behind with 140,524 million. Microsoft is catching up with 117,072, and Facebook is making the list with 79,804 million dollars. On the very bottom of the top 20 leading brands in the US is Marlboro, with 32,671 million dollars. CITI is just above it, with 33,131 million.
13. The operating income of L Brands was 258 million dollars in 2019.
One of the most interesting facts about branding concerns L Brands and its ongoing success. L Brands, formerly known as Limited Brands, is one of the largest brands in the US with popular and beloved subsidiaries, like Victoria’s Secret and Bath & Body Works.
Even though the operating income of 2019 is impressive, it suffered a significant decrease in just one year — it was 1,237 million dollars. In fact, 2019 is the lowest the operating costs have been in the last decade. The climax was in 2015 with 2,192 million dollars.
14. Target had a revenue of 78.11 billion dollars in North America (2019).
Branding stats say the net earnings of this beloved was 3.28 billion dollars. As well as that, Target counted 1,868 stores across North America in 2019.
15. Macy’s worldwide net sales equaled 24.6 billion dollars in 2019.
This popular US brand seems to be doing very well worldwide, too. Another piece of data to support this statement is that the worldwide net income of Macy’s was 564 million dollars. This isn’t surprising considering the fact that just the South of the US counted 195 stores.
16. Brand facts: The worldwide Sears Holding Corp revenue was 16.7 billion in 2017.
This is another beloved US brand with 1,002 stores worldwide in 2017. This brand doesn’t mess around with their ad campaign, supported by the fact they spent 415 million dollars on ads in the US in the same year.
17. The net sales for J.C Penney totaled up to 10,716 million dollars in 2019.
This is one US brand that’s not doing so well lately, as it suffered a net loss of 268 million dollars in 2019. According to the same brand statistics, the number of stores is still holding up, though, with 846 being the count for the same year.
18. Amazon is also the leading e-commerce retailer for 2020.
With a share of retail e-commerce sales equaling to 38.7%, Amazon is in the clear lead. This is proven by the fact that Walmart is in second place, with only 5.3% of the share of retail e-commerce sales. Apple and eBay are not too far behind, with 4.7% and 3.7% of the share of e-sales, respectively.
Why is branding so important?
(Strategy New Media)
There are several reasons why branding is important for your business. First of all, it helps you become more recognizable. If people are familiar with you, they’re more likely to do business with you. Branding also sets you apart from the competition, which is very important for survival in today’s overcrowded market.
A brand strategy isn’t just good for your customers, but also your staff. It gives them a clear goal to work towards and serves as an instruction manual on how they should interact with the general public and individual customers. Having a brand may help you connect to your customers on a deeper emotional level, too, as it gives you a story that people can relate to behind the products and services you’re selling.
What are the advantages of branding?
The aforementioned reasons why branding is important are also the advantages of branding. On top of what was already said, these benefits also generate other positive results. For example, the emotional connection you form with your customers will guarantee customer loyalty. As well as that, your brand will attract only the type of customer who shares the values you are promoting. This makes it much easier to do business successfully.
You’ll also have a much easier time introducing new products and services, as your customers will already be familiar with the quality of your work. They’ll be more open to new ideas, and your new line of products and services will sell much better.
What is branding identity?
A brand identity consists of various tools and elements that a company uses to create its desired brand image. This is important because the brand image affects the customer’s opinion of the company and how they interact with it.
To create a brand identity, one must take into account the company’s mission, long-term goals, brand value propositions, relevance to the values and interests of the audience, and the position on the market. Some elements of the brand identity include a tagline, graphic styles and colors, a logo, a typeface, a voice or tone, and a brand name.
These branding statistics show us the real state of the market and don’t leave anything ambiguous. Hopefully, you now understand why you need a strong brand image. The direction you need to move in and the steps you need to take should also be clearer after reading this article. If nothing else, at least you’re more familiar with how people and various companies are doing around the world with different brand tactics and practices.