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How Many People Watch Netflix – The Newest Data

  • Jovana Kentic
  • December 1, 2021

Have you ever wondered how many people are doing the same thing as you were logging into your Netflix account? Is it only your friends that keep asking to use your Netflix profile, or do other people have such friends as well? 

If you’re looking to find out more about your favorite streaming platform, keep reading! 

How Many People Watch Netflix?

(Statista) (Business Insider)

Recent research on Netflix growth shows that the platform reached almost 214 million subscribers in 2021. However, since the subscription plans can be shared with up to four people, the actual number of people who watch Netflix is probably far more significant.

Unseen Netflix Statistics Worth Seeing

If you’re already here, keep the focus from your favorite TV show for just a couple more minutes, so you don’t miss the Netflix stats you’re a part of. 

70% of Gen-Z members are Netflix users.

(Finances Online)

Despite this, Millennials and Gen-X keep being the core audience for Netflix and tech companies around the world. However, according to various Netflix data, Generation Z will keep becoming more prominent in the years ahead. Numbers indicate that Gen-Z is gaining an advantage over Millennials since penetration among them is 65%, i. e. 5% less than among Gen-Z.

However, Millennials are the most likely to share their password. 

(Finances Online) (Business Insider)

Several 2020 Netflix statistics indicate that as much as 54% of Netflix subscriptions are shared among several people. Millennials are at the top of the list with 10% of them sharing the subscription plan. Looking into Netflix users who don’t pay for using the platform, 14% of US users log in to their friend’s profiles, while 27% use profiles paid by their family.

Squid Game was streamed from 142 million Netflix profiles.

(Deadline)

Even though it was released in the second half of September 2020, Squid Game quickly surpassed 2020’s Bridgerton that was seen by ‘only’ 82 million subscribers on Netflix. Available Netflix data show that movies can’t match the popularity of TV series, as the most-streamed film (Extraction) was seen from 99 million profiles.

Lockdowns caused an average user to watch 3.2 hours a day.

(Finances Online)

Altogether, US subscribers watched 204 million hours a day (six billion hours a month). The increase in binge-watching caused by the pandemic climbed to 61%, with The Office being the most-streamed TV show in 2020. 

Netflix’s revenue comes close to $25 billion. 

(Statista)

For comparison, the Netflix growth data indicate that their revenue was $1.76 billion ten years ago. Moreover, the company is growing continuously, employing 9,400 people all over the world.

Bottom Line

Netflix has undoubtedly made our lives easier and more interesting during the challenges of the worldwide pandemic. Every Netflix statistic sounds more incredible than the last one, and it’ll probably remain so in years ahead of us. 

Now that you found out more about the rising giant platform, you can log into your Netflix and chill! 

Sources: 

  • Business Insider
  • Deadline
  • Finances Online
  • Statista 
  • Statista 
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Jovana Kentic

A literary aficionado and an aspiring erudite, Jovana chose content writing as a way of sharing new ideas and interesting nuances of everyday life with the world. With an academic background in English language and literature, and command of five more languages, doing research and creating engaging content has never been boring. In her free time, she likes to travel and spend countless hours trying to learn Finnish.

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Table of Contents:
  1. How Many People Watch Netflix?
  2. Unseen Netflix Statistics Worth Seeing
  3. Bottom Line
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